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Fortune
Fortune
Emma Hinchliffe, Nina Ajemian

Bozoma Saint John self-funds hair brand Eve by Boz

model posing in a formal dress and hairstyle (Credit: Courtesy of Eve by Boz)

Good morning! Melania Trump brings back advisers from her first stint as first lady, Whoopi Goldberg announces a women's sports network, and Bozoma Saint John debuts her own brand for the first time. Have a great Tuesday.

- Hair for it. Bozoma Saint John is known for building the brands of some of the world's most influential companies; Apple, Uber, Netflix, and more. For the first time, the former CMO is now building a brand of her own, Fortune is the first to report. This morning, Saint John is launching Eve by Boz, a line of wigs and haircare products.

Saint John, 47, left her last full-time role at Netflix in early 2022 and since then has published a memoir that told her personal story of losing her husband to cancer and losing their daughter, who was born prematurely; kept up with her 500,000 Instagram followers; and joined the cast of the upcoming season of Real Housewives of Beverly Hills. "I thought I'd be back in a year in another corporate seat, but that year was really transformational for me," she says.

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