Economic boycotts have long been a tool of resistance. At the turn of the 19th century, the English boycotted sugar produced by enslaved people, dropping demand and opening the market for Indian sugar. Rosa Parks’ defiance of a bus driver’s order to move to the back sparked the 1955 Montgomery 13-month bus boycott, which slashed income from fares and led to the Supreme Court decision that segregation on buses is unconstitutional. And recently, Target’s repeal of diversity and inclusion efforts contributed to its sinking stock price as indignant customers took their business elsewhere.
In a time of extreme division and an urgent fight to advance and maintain civil rights while the current presidential administration is bent on destroying them, the calls for justice ring louder than ever in recent history.
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