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Fortune
Fortune
Jeff John Roberts

'Boy math' jokes are going viral—and crypto bros are one of the targets

young boy solving problems on a chalk board (Credit: Justin Lewis—Getty Images)

Have you heard of "girl math"? It's a funny social media trend from the summer where women shared tortured arithmetic they might use to justify excessive spending. For instance, "If you return an item for $50 and then spend $100 on another item, it's like only spending $50."

Now comes "boy math." The trend began last month, according to Bitcoin or something, Greta and I would be like, ‘You’re being such Kens'"—adding she felt the same way when the guys discussed golf.

The reality, of course, is that crypto is hardly exclusive to men. A growing number of women have come to invest in digital assets in recent years. Meanwhile, some of the most prominent figures in the industry—from entrepreneurs Kathleen Breitman and Caitlin Long to investors like Amy Wu and Li Jin—are female. But as with most stereotypes, there is a grain of truth to the notion that crypto involves some boy math.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

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