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MusicRadar
MusicRadar
Entertainment
Adam Douglas

"Boy, do people hate it": 10 of the most divisive products in music tech history, from iLok to the Akai Timbre Wolf

Timbre wolf.

Major musical instruments are a lot like motion pictures. Making them takes a long time and involves a large team of people and usually a heck of a lot of money. Nobody wants to make a bad product; everyone is shooting for the moon. It’s just that, on occasion, the end result falls short of the mark.

Fair enough, and pats on the back all around for giving it the ol’ college try, but sometimes a product polarizes its audience. Think Prometheus or Man of Steel: it’s the same for instruments. No company sets out to light Reddit’s r/synthesizers page on fire with flames of hatred, but that’s what happens when you push out the musical instrument equivalent of The Phantom Menace. Some hate it, others love it, and interestingly, the general consensus often changes over time.

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