
Eddie Hearn wanted to be candid. When asked why the biggest boxing match of the year was being held in Jeddah rather than New York, Las Vegas or London, the answer was clear.
“The problem at the moment is no one wants to be honest,” said Anthony Joshua’s longtime promoter. “I’m very comfortable, particularly in boxing, to make decisions like that. It’s a prize fight where, contractually, we have to go to the venue that ultimately creates the most amount of revenue for this fight – whether AJ likes it or not.”