The unavoidable glumness that seeps into almost every frame of Marvel’s grief-stricken tentpole sequel Black Panther: Wakanda Forever was offset upon release by the warmth with which it was received. Critics might have been just a tad damper this time around (a solid 84% v a sterling 96% for the original on Rotten Tomatoes) but global audiences turned out en masse, the film already edging toward the $700m mark after less than a month in cinemas.
It was rousing news for all within the industry after a precarious fall season that saw more misses than hits but its banner success still masks a far more worrying bigger picture. This Thanksgiving period might have seen Wakanda Forever top the box office with a healthy $64m over the five days but overall, it was the worst holiday showing since 1994 (pandemic years notwithstanding). In 2019, the total was $181m. This year it was just $95m.