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The Guardian - US
The Guardian - US
Entertainment
Benjamin Lee in New York

Box office blues: why are so many films bombing this season?

Stills from She Said, The Fabelmans, Glass Onion and Strange World
She Said, The Fabelmans, Glass Onion and Strange World. Composite: Paramount/Netflix/Universal Pictures

The unavoidable glumness that seeps into almost every frame of Marvel’s grief-stricken tentpole sequel Black Panther: Wakanda Forever was offset upon release by the warmth with which it was received. Critics might have been just a tad damper this time around (a solid 84% v a sterling 96% for the original on Rotten Tomatoes) but global audiences turned out en masse, the film already edging toward the $700m mark after less than a month in cinemas.

It was rousing news for all within the industry after a precarious fall season that saw more misses than hits but its banner success still masks a far more worrying bigger picture. This Thanksgiving period might have seen Wakanda Forever top the box office with a healthy $64m over the five days but overall, it was the worst holiday showing since 1994 (pandemic years notwithstanding). In 2019, the total was $181m. This year it was just $95m.

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