A worrying half of UK adults can't identify bowel cancer symptoms when looking at their stools – despite the signs being very well publicised in recent years.
Activist Dame Deborah James has repeatedly spelt out what to look for since being diagnosed with stage four bowel cancer in 2016.
Deborah, who has raised more than £6 million for Cancer Research UK, sadly passed away yesterday (June 28) and even encouraged people to "check their poo - it might just save your life" in a final statement released by her family.