The New York Mets were in disarray. The club with Major League Baseball’s largest payroll, $308m, had started the season 29-37. They were primed for a second-straight year of rebuilding despite their massive outlay on talent. Less than a month earlier, on 15 May, hedge fund magnate and team owner Steve Cohen all but admitted in a since deleted tweet that the club would be selling off assets at the July trade deadline. “Not much we can do” until that time, he told a fan who had mentioned dismantling the roster.
Then an unlikely hero showed up. He was soft, purple, and blessed with the dad bod of a back-up catcher. And that hero was Grimace, a second-tier McDonald’s mascot who lacks the star power of Ronald McDonald, the political heft of Mayor McCheese or the dashing charisma of Hamburglar. Nevertheless, on 12 June he threw out the first pitch at CitiField and transformed the Mets’ season.
