
There are some cases where you care very little for the branding of a product, pure functionality is what you're looking for and nothing more. Stem bolts, tire plugs, inner tubes - aside from a few specialist cases, the question is simply 'does this do its job?' If the answer is yes, then no further considerations are required.
However, there are some cases where the element of the 'boutique' starts to set in. Delightful overengineering - quality surplus to requirements, but so intrinsically desirable you can't help but be captivated.