Bounty bars are to be removed from Celebrations chocolate tubs as part of a pre-Christmas trial. It comes after Mars Wrigley, which makes Celebrations, found 39% of consumers want the coconut-flavoured treats axed for good.
Customers at selected Tesco Christmas Market sites will be able to exchange tubs bought in store that day for a new 'No Bounty' alternative until December 18. The limited edition tubs will include additional Mars, Snickers, Milky Way, Galaxy and Maltesers sweets to make up for the missing Bounty bars.
Mars Wrigley said its own research of 2,000 Britons aged between 18 and 65 suggested that 18% would feel irritated to find only Bounty bars were left in the tub, while 58% believed it would lead to a family argument. While 39% wanted the bars gone for good, 22% liked Bounty the least of all the tub's options.
