You've heard of It-bags and It-scents, but what if your favorite designer made both? On Thursday, February 8, news broke that Bottega Veneta is planning to launch its first in-house fragrance—with Kering brands including Balenciaga and Alexander McQueen following closely behind.
Kering, the French luxury group that houses Bottega Veneta, Gucci, Saint Laurent, Balenciaga, and Alexander McQueen, first shared news of a potential launch during a conference held to discuss year-end earnings, Business of Fashion reported. On the call, Kering deputy chief executive Jean-Marc Duplaix noted that the brains behind Creed (which Kering officially acquired in October 2023) are already at work ideating on Bottega Veneta's in-house fragrance line. Kering's new beauty division, Kering Beauté, was also recently announced, signaling the shift in strategy.
