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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Bots and bargains: Zara owner launches cut-price Lefties in UK to rival Primark

Primark Zara United Kingdom Shein Inditex Matalan
Customers use an escalator on the opening day of Lefties' store in Liverpool
Lefties in Liverpool. Stores will also open at the Lakeside shopping centre in Essex and at the Metrocentre near Newcastle. Photograph: Temilade Adelaja/Reuters

The owner of Zara is taking on Primark, Shein and the supermarkets with the launch of its cut-price chain Lefties in Britain, backed by an army of robots.

The Spanish fashion brand opened its first UK store in Liverpool on Thursday, a few weeks after quietly launching its UK website.

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