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Evening Standard
Evening Standard
Travel
Ellie Seymour

'Both ordinary and cinematic' — a love letter to America's charming motels

Blue Swallow motel: family-run motel on Route 66 - (Blue Swallow Motel)

Surely I’m not the only traveller who, when driving around the USA, spends most of the time staring out the car window on the lookout for cool, old motels – bonus points for an impressive sign.

Whizzing along the PCH through California’s Central Coast on a wet, grey November early evening years ago, I’ll never forget the first time I spotted the Madonna Inn in San Luis Obispo, its unmistakable flickering Barbie-pink neon sign towering above the highway against the San Luis Obispo mountains. “We have to turn around,” I announced to my now husband with anxious enthusiasm. “Now!”

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