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Tom’s Guide
Tom’s Guide
Technology
Alyse Stanley

Bose’s new QuietComfort Ultra headphones could blow Sony and Apple out of the water

Bose Apple Sony Tom Guide
Bose QuietComfort Ultra second generation headphones.

While all eyes are on Apple ahead of next week's big iPhone 17 event, Bose quietly unveiled its second-generation QuietComfort Ultra headphones. In addition to offering better noise canceling, Bose's new flagship ANC wireless headphones come with a few upgrades aimed at improving everyday use that should keep it competitive with Sony's WH-1000XM6 and Apple's rumored AirPods Max 2.

The second-gen QuietComfort Ultra headphones go on sale October 2 for $449. While that's the same price as the current model, when the QualityComfort Ultra headphones originally arrived on the scene in 2023, they cost $379. Due to Trump's tariffs, the cost crept up to $399 and then $449, and it seems its successor will inherit that elevated price tag. Bose's debut follows in the footsteps of the second-gen QuietComfort Ultra Earbuds, which the company rolled out earlier this month.

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