The Tories are losing the support of country folk who were once their staunchest supporters.
A poll for the Country Land and Business Association shows voters in rural areas are deserting Boris Johnson in droves.
The Survation survey of Cornwall, Cumbria, North Yorkshire, Norfolk and Gwynedd, Wales found that 36% of voters in the countryside now intend to vote Labour at the next general election, two points behind the Tory vote share.