Borderlands' theatrical run grinds to a halt with just $31 million worldwide, which is barely enough to cover the marketing costs

Lilith, in the Borderlands movie, gives the camera the side-eye with the faintest of smirks.

The theatrical run of the Borderlands film is over, and much like my very brief career as a cook at KFC, it did not end well and nobody is surprised. After flopping badly (I mean, badly) in its opening weekend, movie industry research and data firm The Numbers (via Forbes) says Borderlands managed to draw in a total of just under $31 million globally—a fraction of what it cost to make and market.

Look, in some contexts $31 million is a lot of money. If I had $31 million, for instance, someone else would be writing this story. But in the context of a Hollywood film starring Cate Blanchett, Kevin Hart, Jack Black, and Jamie Lee Curtis? That's something else entirely.