
Borderlands has never shied away from poking fun at modern pop culture using really silly humor as its weapon. It's no surprise, then, that Borderlands 4 includes more than a few jokey nods to real life. What is surprising is that one maybe-joke aims a little closer to home – at developer Gearbox Software's former owner, that is.
As reported by Kotaku (and spotted by another GamesRadar+ writer who's played the game), one early-ish-game location is suspiciously called 'Embracer's Bluff.' Gearbox was previously owned by Embracer Group. Coincidence?