WWE did a promotional crossover with Borderlands 4, featuring the Street Profits in Psycho gear. And even in its own ad, Borderlands took an L.
Since WWE entered the TKO era (resulting from its merger with the UFC), it has been going all-in on advertising. The ring mats are covered in ads, the outside barriers had ads for Nestle ice cream during its biggest match of the year (the main event of Wrestlemania 41 between John Cena and Cody Rhodes), and even the table weapons are now adorned with Slim Jim ads. It's the peak of tackiness, frankly. However, it sometimes extends to the wrestlers themselves, as seen in cosplay, which we witnessed last night at WWE's Clash in Paris event.
