Gen Z have long been hailed as “generation sensible” – dozens of articles have charted how they drink less alcohol, exercise more, eat a more healthy diet and have ditched night clubs for book clubs.
But could that be about to change? Recent data has shown the proportion of gen Z – those born roughly between 1997 and 2012 – who are of legal drinking age and have consumed alcohol in the past six months has increased by 7% between 2024 and 2025.
