High street giant Boots was forced to take action following an outcry on social media over the cost of a deodorant can. Shocked by the £6 price tag, one shopper took to Twitter to share an image of the £6 product on a shelf and ask if Boots was 'ok'.
The customer, called Paula Louise, wrote: "Hi @BootsUK, are you ok? It’s just you’re selling a can of deodorant for £6 and I can’t quite believe it." The tweet very quickly captured the attention of thousands, with more than 26k likes and hundreds of comments from surprised - and some maybe not so surprised - shoppers.
The image appeared to show a 200ml can of Dove Advanced Care original deodorant, with the label stating it was on sale for £6 - £3 per 100ml. Masses of people online couldn't believe the amount it was supposedly going for.
