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Bethan Shufflebotham

Boots shoppers say £10 ‘miracle’ anti-ageing Olay eye cream ‘works like magic’

Signs of ageing, like fine lines and wrinkles, can make many of us feel self-conscious about our skin, particularly as the summer months approach. But there’s one product that Boots shoppers say makes their skin ‘look better immediately’ and could be the answer to boosting confidence while achieving youthful looking skin.

The product everyone has been eyeing up is the Olay Eyes Pro-Retinol Eye Treatment Moisturiser For Deep Wrinkles. Usually £29.99, the product has been reduced to just £10 as part of Boots’ weekly £10 Tuesday deals.

According to Olay, it’s their ‘best wrinkle-fighting technology’ with Pro-Retinol and Pentapeptides, smoothing the look of even deep wrinkles.

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On the Boots website, the eye cream has racked up over 300 five star reviews, compared to only nine one star ratings. One shopper raved about the ‘miracle’ cream, commenting: “For me, this has been a miracle eye cream. I get under-eye puffiness and dark circles, this works like magic and eradicates both of these problems. Have tried so many different eye creams, but this is the best one ever.”

Another said her eyes had ‘never looked better’, adding: “Olay eyes pro-retinol eye treatment I use when I wake up and before bed. I have seen results and my eyes have never looked better.”

Some shoppers are on their second or third tube, stocking up on the skincare saviour each time it’s on offer.

One said: “This is the third tube I have purchased, I find it an excellent product that does what it says it will do.” A fourth customer commented: “This is the second time I’ve ordered this item. I have noticed a distinct reduction in fine lines and wrinkles along with the great softness around my eyes. Would definitely recommend.”

Women who have used the product for a prolonged period of time say they are ‘so happy’ with the results. Another said: “I have been using this for around 9 months. I use it once per day, in the evening. I apply it all over my face, except my chin. I have only these past two weeks noticed a softening of wrinkles around my eyes.

“So happy that it is working, just at a slow rate. It is very moisturising which in itself will make fine lines and wrinkles look better immediately. I guess that's what the claims are referring to with results in two weeks?”

Olay recommends applying the product daily, morning or evening to the under eye area and paying attention to laughter lines. It’s said to increase surface cell turnover, combating the appearance of fine lines and wrinkles, while intensely hydrating to allow the natural production of collagen, rivalling the likes of the new No7 Future Renew eye serum, which is £24.95.

The eye cream plumps up the skin with moisture to visibly smooth the eye area, with the Retinol offering visible wrinkle reduction while being gentle on skin.

But not everyone has loved it, with some reviews calling it ‘greasy and unremarkable’. One said: “It makes my eyes feel much more awake.. but doesn't last for long,” with a second commenting: “Appreciate the applicator bottle but formula is greasy and unremarkable.”

Each week, the health and beauty retailer slashes dozens of products to £10 so that shoppers can have the chance to snap up best-loved brands at affordable prices. However, they’re only reduced for 24 hours, meaning customers have to be quick.

That said, this week, the Olay eye cream has also been reduced on Amazon, so could be available for £10 for a longer period of time.

Other products reduced on the offer this week include a Too Faced makeup palette that was £40, a No7 LABORATORIES dark circle corrector and Pixi Beauty retinol in a bag set.

You can shop all of the £10 Tuesday deals here, or pick up the Olay eye cream on Amazon here.

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