Shoppers have been rushing to their nearest Boots store to get their hands on a £17 No7 primer that is said to "hide lines and wrinkles".
The retailer's own-brand is generally a hit with beauty fans of all ages for its low cost, yet high quality, products, and the latest to gain attention is the No7 Instant Illusions Airbrush Away Primer.
Currently priced at £17.95 on the Boots website, the primer is described as being perfect for "when you want your skin to look flawless and your makeup to apply perfectly."
