Shoppers have been rushing to their nearest Boots store to get their hands on a £17 No7 primer that is said to "hide lines and wrinkles".
The retailer's own-brand is generally a hit with beauty fans of all ages for its low cost, yet high quality, products, and the latest to gain attention is the No7 Instant Illusions Airbrush Away Primer.
Currently priced at £17.95 on the Boots website, the primer is described as being perfect for "when you want your skin to look flawless and your makeup to apply perfectly."
Using the No7 Instant Illusions Airbrush Away Primer is said to leave skin airbrushed as it promises to leave pores and fine lines disappear, while wrinkles are put into soft focus to leave skin smooth all day.
One 60-year old shopper says that her 84-year old mum uses the primer as a moisturiser and has been left blown away by how it "makes fine lines disappear on application", reports the Manchester Evening News.
What's even better, is that the £17.95 primer is currently included in Boots "Buy One Get Second Half Price On Selected No7 Products" offer. Online shoppers who spend over £30 on select No7 products, including the primer, can also get £10 off with the code NO7SAVE10.
The No7 Instant Illusions Airbrush Away Primer has managed to garner glowing reviews on the Boots website, with one shopper saying: "I've used this primer for years & love it. Compared to other primers it's very good value for money. The product has a nice scent & does a good job of giving that airbrushed look.
A second said of the primer: "Excellent product lines just disappear my mum 84yrs old wears it as a moisturiser she can’t believe it when her lines disappear on application can’t be without this product just amazing I’m not 20yrs old I’m nearly 60 it works buy it."
A third added: "It’s super soft and applys great on face, also does wonders applying foundation and making it last longer. Also hides lines and wrinkles!"
A fifth happy shopper exclaimed: "I had this as a gift and absolutely love it!! It make my skin look fresher and has a immediate effect of reducing fine lines and making my skin look younger,it also feels smoother and softer to touch. I would definitely recommend this product to anyone and although it’s a bit pricer than others it is worth the investment."
The £17.95 No7 Instant Illusions Airbrush Away Primer can be purchased from the Boots website. Shoppers can also view the full line of select No7 products included in the "Buy One Get Second Half Price On Selected No7 Products" offer and the £10 off deal.
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