Boots shoppers are impressed with an anti-ageing serum they say is the 'best on the market'.
The No7 Protect & Perfect Intense Advanced Serum, which costs £24.95, has been used for many years by beauty lovers wanting to make their skin look younger.
Formulated with pro-retinol and hyaluronic acid, it's clinically proven to reduce the look of fine lines and wrinkles.
Some shoppers have claimed they have been using the No7 serum since it was first released. On the Boots website, the product has received hundreds of five-star reviews from customers hailing its 'outstanding' results. It has reportedly even been sent to the Love Island villa.
The No7 Protect & Perfect Intense Advanced Serum is designed to be used underneath your moisturiser every morning and evening.
After cleansing, simply apply the serum to your face and neck, then follow with an eye cream and day or night cream.
Hundreds of Boots shoppers have left rave reviews of the product online, with one saying: "Love this serum - have been using it for a long time and my skin has improved no end. It lasts for ages so it good value too."
Another beauty fan penned: "I have tried many serums and more expensive ones than this, but this is the best for my mature skin. If you look at the ingredients in this product, you know it's good."
A third added: "Have been using this for a while now and it definitely works for me. It noticeably tightens the skin and reduces wrinkles. Best to catch the wrinkles with this sooner rather than later for best results."
While a fourth said: "Love this, sinks in really well. Feels amazing. Noticed a difference in fine lines! Would recommend."
You can purchase the No7 Protect & Perfect Intense Advanced Serum for £24.95 at boots.com.
If you choose to pick up the product in-branch, be sure to check if it's available at your nearest Boots online before heading out.