An anti-ageing face cream on sale at Boots has received more than 1,000 five-star reviews from customers amid claims it is making them 'instantly' younger-looking.
The lavish praise has come in reviews on the retailer's website where shoppers' comments about the moisturiser say it is 'hydrating', 'refreshes the skin' and leaves it 'soft and plump'. Some even called the effects of the Shiseido Essential Energy Hydrating Cream 'magic'.
And there were claims of it making skin look 'instantly younger', reports the Liverpool Echo. Shoppers left more than 1.4k reviews about the £49 moisturise on the Boots website where it earned a total of 4.6 stars out of 5, with customers adding it 'removes fine lines' while acting as an 'airy' and 'soft' moisturiser.