Boots shoppers are loving an affordable foundation which is priced at just £13.99 from the retailer.
The makeup product even rivals Estee Lauder according to one buyer, with others saying it gives 'flawless' results.
It's the Max Factor Facefinity All Day Flawless 3in1 Liquid Foundation with SPF 20 which is available on the Boots website and in-store, and at a number of other retailers, reports The Mirror.
Read more: Shoppers hail £6.99 concealer that covers blemishes 'brilliantly'
Its description says: "Max Factor Facefinity 3 in 1 foundation acts as a primer, concealer and foundation; giving you a long-lasting hold, a clear complexion and a flawless finish.
"The primer provides a smooth base and holds make-up in place while the concealer effectively covers imperfections, dark circles and reduces the appearance of pores, giving you a flawless look."
The affordable product comes in 40 shades and the product has received over 480 five-star reviews which are on the Boots website.
One five-star reviewer said: "...Great product for a flawless result, wonderful."
Another added: "Very pleased with this product. It definitely lives up to it's name and is 'all day flawless'."
A third said: "For years I have been buying EL foundation which costs a fortune. No more. This Max Factor Facefinity is fantastic. I find I only need to use 2 pumps to get full coverage. It stays in place all day too."
Another shopper raved: "I had been looking for an affordable foundation that lasted all day and this one is perfect. I use the Light Beige (32) shade and it is perfect with my light complexion. This foundation is not too cakey and feels light on the skin. Would definitely recommend."
A further reviewer said: "I love this foundation, it has a great coverage and does not settle in pore or lines, it’s very natural finish as I’m 65 it’s hard to find the right formulae for older skin."
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