Boots shoppers are flocking to buy 'must have' hair styling cream from Tracee Ellis Ross's wildly popular hairline Pattern Beauty. Curly haired shoppers have been ordering Pattern products since the brand launched in 2019 in the US, but now they don't have to fork out for international shipping with the brand now being stocked at Boots.
Pattern's Styling Cream has garnered a lot of attention, being dubbed 'cream of the crop' and a must buy. It uses Shea Butter, Cacay Oil & Sweet Almond Oil to nourish hair while styling and preventing any breakage or damage to hair.
The styling product promises to banish frizz and leave curls defined, shoppers insist that it's also helped their hair grow and that the 'game changer' smells 'delightful'. Not only that but shoppers are insisting that a little goes a long way, with the tub lasting some shoppers months even with everyday use.
