It’s not often you can come across a moisturiser that ticks all of the boxes for under £30. The Elizabeth Arden Lift and Firm range - while it is one of the best I've used - is around £70 a jar, while my current favourite Laneige Water Bank Blue Hyaluronic cream is £30 a pop.
These would typically be considered mid-high range, while there are some, such as La Mer, which retail at £275 for a jar - a luxury few are able to afford.
So what if I told you that Boots shoppers reckon they’ve found an affordable alternative for a fraction of the cost, with some saying it’s ‘even better’ than La Mer, Chronicle Live reports.
