Last week, beauty shoppers hit the streets early to get their hands on Nottingham founded firm Boots' latest beauty product. Queues outside Nottingham's Victoria Centre branch started early, while the Boots website crashed as thousands, eager to get their hands on the No7 Future Renew 'first-of-a-kind' anti-ageing creams and serums, waited in line.
Boots No7 Future Renew anti-ageing range has been fifteen years in the making, and has been created in partnership with the University of Nottingham, Manchester and Liverpool. It is billed as the firm's most powerful anti-ageing creams yet, claiming to reverse skin damage, while preventing future signs of ageing. It uses Pepticology, No7's new and patent-pending peptide technology, which has been proven to support the skin’s natural self-repair.
Of course, we were just as intrigued, so fashion and beauty Editor at Nottinghamshire Live sister publication Manchester Evening News plumped to try it out. Here's what Rachel Pugh thought about the new products having put them to the test.
READ MORE: Boots unveils 'world first' new No7 Future Renew products to reverse skin damage
Rachel said, "I'm turning 31 this year, so I'm at a prime time to make sure I'm using preventative measures to stop fine lines and wrinkles from appearing. Some areas of my skin are also dry - particularly around my nose and under my eyes - so I know straight away if a product which claims to hydrate really works or not." She added: "For complete transparency, I've had filler in some areas of my face, but I've not yet started Botox, so I'm keen to find products which can help me prolong youthful skin for as long as possible."
The product claims that beauty users can expect to see results within four weeks as Rachel has only been using the using the products for a week, included within their article are some reviews from the original blind panel. More than 4,200 women took part in trials for the Boots product,
So, here's what she thought. "My favourite product in the Boots No7 Future Renew range is the No7 Future Renew Serum 50ml - which costs £42.95 for 50ml or £35.95 for 25ml. The serum promises to give 'instant results' - a claim which I am always sceptical of - but it does exactly that. The No7 Future Renew Serum melted into my skin, and made it feel instantly soft and hydrated. It also gave my skin a beautiful glow, allowing me to go makeup free a little more confidently than usual."
According to the manufacturer's claims, the No7 Future Renew Serum reverses visible signs of skin damage; fine lines and wrinkles, uneven tone and texture, dry skin and the feeling of lost firmness in 4 weeks. It uses world-first peptide technology, Pepticology to support the skin’s natural self-repair. In the original trial, it was found that the serum worked after one week of use, and made skin tone and texture look more even, and the appearance of dryness was improved and fine lines appeared plumped.
Rachel says: "A huge benefit I've found with the No7 Future Renew Serum is that you only need the tiniest bit. A small amount covered my entire face - which is promising in the middle of a cost of living crisis. It also made my skin so flawless, I've started to use it as a primer before applying my makeup. Because it smooths out my skin so much, my foundation goes over effortlessly, and I've noticed it lasts a lot longer, too. With the No7 Future Renew Serum as a base under my foundation, I've noticed considerably less creasing and pores appearing later in the day. I'm impressed, that's for sure."
One shopper giving a review on the Boots website, they'd given the product to test a few weeks before its launch, said: "I have been using the new range for the past two weeks and my skin is looking fresher and brighter. My skin feels really hydrated and so soft. I have already seen a difference in the fine lines and wrinkles. Totally recommend."
A second said: "I have been using this serum for 3 weeks so far and my skin definitely looks brighter and more even. It's a lightweight serum and sinks into the skin quickly. Since I've been using it I've had compliments on how lovely my skin looks. So far so good, I'm loving it. Bring on the reversal!"
A third wrote: "The serum is so light and absorbs quickly. It leaves my skin feeling moisturised and looking plump. The texture of my skin has improved over the 10 weeks I've used it."
Rachel continued: "Another product from the Boots Future Renew range I'll be adding to my skincare routine, is the No7 Future Renew Day Cream SPF40 - which costs £34.95. The Day Cream contains SPF40 - a level of SPF which is hard to find in most moisturizing creams away from sun-specific products. Raving about a high SPF level may sound daft when the weather is usually dreary and rainy in the UK, but honestly, it's one of, if not the most important thing to be applying every day. I make sure I apply SPF daily to make sure I'm limiting any damage to my skin as much as possible - regardless of whether it's blaring with sunshine outside, or snowing."
The sun's UV is the number one cause of accelerated skin aging and can lead to visible signs of skin damage. The No7 Future Renew Day Cream uses an exclusive blend of peptides and also contains Hyaluronic Acid, Vitamin C and Niacinamide, which makes skin tighter and more hydrated.
Rachel adds: "I've started using this cream every morning, and I've already noticed a massive difference. After using it consistently for a week, I've found my skin to be a lot more hydrated - particularly around my eyes and nose, which I've already explained are massive problem areas for me.
"The consistency is quite thick, but it melts into the skin quickly, and you can feel the effects for a lot longer than you do with some of the thinner creams available on the market. It leaves my skin feeling silky smooth, rather than greasy, and works brilliantly alongside the No7 Future Renew Serum."
Giving the No7 Future Renew Day Cream five stars on the Boots website, one shopper wrote: "This is an amazing day cream. The factor 40 saves me from applying a layer of sun cream and although it appears thick, this absorbs brilliantly, as well as having a mattifying quality. It is amazing with or without foundation. If you are a make up wearer, it sits on top perfectly. It's also packed with great ingredients."
Our reviewer went on to explain that while she have been using the serum and day cream, she'd also been applying the No7 Future Renew Night Cream 50ml - also £34.95 - just before bed. This product promises to reverse visible signs of skin damage while you sleep, and softens, smooths, hydrates and brightens skin so you can wake up to skin that looks and feels refreshed.
She said: "I put the No7 Future Renew Night Cream on just before bed, and I can really feel its hydrating properties when I wake up in the morning. Waking up with skin that already feels soft and hydrated makes a huge change to my mood, and I've found that it makes my skin so glowy, I don't need much foundation, if any, when paired with the No7 Future Renew Day Cream.
"It feels a little lighter than the No7 Future Renew Day Cream due to the fact it doesn't contain any SPF. And it's not even the slightest bit greasy - which I love."
No7 Future Renew Night Cream has also had glowing five-star reviews on the Boots website. One person said: "Rich nourishing night cream. I blind tested this as part of Boots review panel alongside the other products in the range. After 10 weeks my skin felt softer, more glowy and age spots and fine lines appeared reduced. The cream was nourishing and felt super comfortable on my skin."
Another said: "I have been using this for a few months now and I can really see the difference it has made to my skin. Skin appears tighter, more youthful and generally healthier. What a turnaround. No7 have smashed it with this product."
A third reviewer wrote of the No7 Future Renew Night Cream: "I have been using this cream with the day cream for over 3 weeks now . I find it very hydrating at night time, great feeling on your skin. I have noticed my skin being more plump and youthful looking . Great results in a short amount of time. Great quality cream. Worth a try for sure."
The final product in the Boots No7 Future Renew range is the No7 Future Renew Eye Serum 15ml. This is the cheapest item in the range, priced at £24.95.
The powerful, lightweight serum has been expertly developed for the delicate skin around the eyes, and is clinically proven to reverse visible signs of skin damage around the eyes. The skin around the eyes is thinner and more delicate than elsewhere on the face, meaning it is more susceptible to damage, such as the appearance of fine lines and wrinkles, a loss of firmness and uneven skin tone and texture.
Rachel says: "The skin goes through most of its repair process overnight, so I've been using this when I wake up and just before bed for the best results. I've found I only need a tiny bit of the No7 Future Renew Eye Serum to get results - another win in my book.
"I (luckily) don't have any fine lines around my eyes yet, so I can't comment on its wrinkle-reducing properties on myself personally. However, what I have noticed, is that it pretty much instantly brightens the area around my eyes, and makes my face look more awake and lifted. It's a really lightweight serum which absorbs quickly. And for me, the results have been instant."
Over on the Boots website, people have commented on how it has helped to reduce fine lines and wrinkles around the eye area. one five-star reviewer said: "I have seen an improvement in fine lines around the eye area. A little goes a long way." A second said: "Lovely eye serum, used morning and night over last 8 weeks and fine lines around eyes appear reduced. This is super nourishing around the eye area and melts into the skin."
A third reviewer said: "As soon as I applied this eye cream, my eyes looked more radiant. After a few weeks, fine lines and wrinkles were reduced. My eyes definitely look brighter! Love this eye cream." A fourth wrote: "A tiny amount is all you need of this super light eye serum to hydrate the thin, delicate skin around my eyes. I can see a difference after only 10 days. My eyes are my "problem" area and I hate heavy rich creams so this is perfect for me and I've started to see the fine lines softening already."
The No7 Future Renew range is available to buy on the Boots website now. For a limited time., Boots is offering £10 off items in the No7 Future Renew range and free delivery when you use the code REVERSE10.
READ NEXT:
'Oh wow' - Boots shoppers praise new No7 Future Renew 'world first' anti aging skincare range
List of 'Outstanding' Nottingham and Nottinghamshire primary schools
Life next to Nottinghamshire recycling centre with busy traffic
The best Indian takeaways in Nottinghamshire, according to readers
DWP issues holiday travel warning to everyone on Universal Credit and PIP
