Last week, beauty shoppers hit the streets early to get their hands on Nottingham founded firm Boots' latest beauty product. Queues outside Nottingham's Victoria Centre branch started early, while the Boots website crashed as thousands, eager to get their hands on the No7 Future Renew 'first-of-a-kind' anti-ageing creams and serums, waited in line.
Boots No7 Future Renew anti-ageing range has been fifteen years in the making, and has been created in partnership with the University of Nottingham, Manchester and Liverpool. It is billed as the firm's most powerful anti-ageing creams yet, claiming to reverse skin damage, while preventing future signs of ageing. It uses Pepticology, No7's new and patent-pending peptide technology, which has been proven to support the skin’s natural self-repair.
Of course, we were just as intrigued, so fashion and beauty Editor at Nottinghamshire Live sister publication Manchester Evening News plumped to try it out. Here's what Rachel Pugh thought about the new products having put them to the test.