High Street chemist Boots is slashing the value of its Advantage Card points and instead offering discounts on its own-brand products. From May, shoppers at Boots will get 3p worth of points for every pound they spend, instead of the current 4p.
Boots said the move was in response to customer feedback, reports the BBC, and added that customers would be able to save 10% in store on 6,000 of its own-brand products.
Price Advantage allows Boots cardholders access to lower prices on certain products - in a similar way to how Tesco Clubcard prices are lower than 'on shelf' prices for people with the supermarket loyalty card.
