High Street chemist Boots is slashing the value of its Advantage Card points and instead offering discounts on its own-brand products. From May, shoppers at Boots will get 3p worth of points for every pound they spend, instead of the current 4p.
Boots said the move was in response to customer feedback, reports the BBC, and added that customers would be able to save 10% in store on 6,000 of its own-brand products.
Price Advantage allows Boots cardholders access to lower prices on certain products - in a similar way to how Tesco Clubcard prices are lower than 'on shelf' prices for people with the supermarket loyalty card.
On its website, Boots said: "We understand that more customers are looking to access instant savings, so offering 10% off our Boots own brand range will give even more opportunities to save.
"We understand that many customers still love saving up their points for big purchases in the future, so will continue to offer 3p worth of points for every £1 spent at Boots."
The change will come after May 23 and won't change the value of points you collect up to that point.
Students will still get a 10% discount storewide, alongside the extra 10% for Boots branded products.
Boots, which is owned by US giant Walgreens Boots Alliance, revealed that like-for-like retail sales grew 8.7% over the three months to November 30, against the same period last year.
It said this included a bumper Black Friday, which saw the firm record its “biggest ever day” for online sales.
Growth was helped by a 13% rise in sales in its stores, as the group saw a continued recovery in high street footfall following the impact of the coronavirus pandemic.
Sebastian James, managing director of Boots UK & ROI, said: “Our focus on giving customers our best-ever value to help with cost-of-living pressures, as well as continued investment in our digital capability and in updating our store estate, has resulted in increased retail sales and market share growth for the seventh consecutive quarter.
“Our Black Friday and Christmas performance was particularly pleasing, and I would like to thank the teams for their huge efforts in bringing our customers genuinely fantastic offers.”
It came as Walgreen Boots Alliance revealed that total sales decreased by 1.5% over the latest quarter, compared with the same period last year.
The update comes seven months after Walgreens Boots Alliance scrapped its plan to sell the Boots business.
