Boots has introduced a dramatic change to the value of Advantage Point customers receive when they purchase both in-store and online.
From today, Advantage Card shoppers will get 25 per cent less than previously for every £1 spent. This means they will earn 3p, instead of 4p.
The pharmacy and beauty product chain previously warned customers of the change in March, stating it was in "response to the changing way that customers are using the loyalty scheme". It added that customers wanted "on-the-spot lower prices and instant value", the Mirror reports.
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As a caveat, customers will now receive an instant 10 per cent discount when they shop for Boots own-brand products with the loyalty card. Over 6,000 products will be eligible for the discount, however, some items will be exempt such as pharmaceuticals and Boots exclusive brands such as No7.
Here are some of the items you can receive a 10 per cent discount on:
- Boots Everyday Cucumber face wipes - £1 or 90p when bought with an Advantage Card.
- Boots Collagen Serum - usually £12 - or £10.80 with Price Advantage
- 17 Another Level Volume Mascara - £2 or £1.80 with Price Advantage
- Boots Good Gut Live Friendly Bacteria - £10.50 or £9.45 with Price Advantage
- Boots Allergy Barrier Nasal Spray - £7.99 or £7.19 with Price Advantage
- Boots Glow tanning drops -£5 or £4.50 with Price Advantage
- Boots Everyday 8 months’ supply Vitamins range (Multivitamins) - £4.50 or £4.05 with Price Advantage
- Boots DermaCare Daily Moisturising Cream - £4.50 or £4.05 with Price Advantage
- Soltan Kids Once Suncare Roll On SPF50+ 50ml - £6.50 or £5.85 with Price Advantage
- Dual Defence Nasal spray - £5.99 or £5.39 with Price Advantage
- Boots Every day Cotton Wool - 60p or 54p with Price Advantage
Not all customers will be affected by the change. Those over the age of 60 receive eight points for every £1 spent on Boots Own Brand and Boots Parenting Club members will also get eight points for every £1 spent on baby products.
Boots highlighted that there will be "more opportunities" to earn double or extra points thanks to new promotions and campaigns. Commenting on the change, Pete Markey, chief marketing officer at Boots said: “Customers want instant savings so we’ve expanded Price Advantage to a huge 1,000 lines each month, with savings on some of our big name and most popular products.
"And with more customers choosing our own label products, we’re also adding an always on, instant 10% off our Boots Brand range, giving Boots Advantage Card holders money off 1000s of quality products from our trusted Boots brand.”
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