High street health and beauty retailer Boots had frozen the prices on 1,500 of their products to help struggling customers amid the cost of living crisis. Own brand products such as toiletries, haircare, dental, health, wellness and beauty will be price locked until at least the end of the year.
It comes as cost of living pressures continue to rise for shoppers, with the retailer hoping their Boots branded buys will remain affordable for customers, combining a selection of favourites with essentials like toothpaste, shampoo and nappies.
There are 11,000 Boots branded products available, with prices starting from as little as 40p, with 100 lines £1 or less, and 1,000 products £2 and under.
