Last month shoppers praised supermarket Asda when it changed the name of their ‘feminie hygiene’ aisle to period products. And now, health and beauty retailer Boots have followed suit.
The move to the more inclusive name will mean that people who have periods, but don’t necessarily identify as female, such as trans men, will feel more comfortable shopping the section.
The aisle name will drop the word ‘hygiene’, much to the delight of campaigners, as the word implies that periods are unhygienic, adding to negative stigma that surrounds menstruating.
