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Evening Standard
Evening Standard
World
Maryam Kara

Boots expected to launch 'AI personal shopper' to boost online sales

Boots

Boots is expected to launch a personal shopper powered by Artificial Intelligence, according to the Retail Gazette.

Pioneering the Artificial Intelligence chatbot would mean recommendations could be made for lipsticks and beauty gifts. Testing is thought to be at an early stage but Boots' digital team is expected to ramp up work after Christmas.

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