The Boots annual 70% off sale is the most highly anticipated event of this time of year and it could be back with a bang for 2023. The flurry of deals usually start at the end of January, with bestsellers also being a hit with shoppers desperately waiting for cheaper products at the end of the festive period.
With the big sale being in high demand, Boots sometimes even reduce items to as little as 90%, where shoppers usually scour their pages for the biggest offers.
Read more: Shoppers can get up to 60% off as Lovehoney extends January sale
