Boots has announced that it will change the terms of its loyalty scheme and offer discounts to customers. The high-street retailer emailed customers to announce the changes.
From May, shoppers will be able to claim a 10% discount on 6,000 of Boots’ own-brand products. The health and beauty retailer says that more than 70% of Boots Advantage Card holders typically have one in five items in their basket as own-brand products.
Its Price Advantage scheme will be extended too, offering customers lower prices on over 1,000 big brand products. But it has also revealed that it will overhaul its loyalty points offering.