It is often said that innovation and sustainability go hand in hand. Frequently, changes brought about by new business models and the rise of novel technologies can in turn create a raft of positive outcomes for company stakeholders and the broader environment.
This does not necessarily mean that innovation automatically equates to sustainability. Sometimes there is a trade-off. If not planned carefully for example, a hydroelectric dam may provide distant rural villages with much-needed electricity, yet simultaneously displace local communities.
