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Fortune
Fortune
Business
Claire Zillman

Boos, AI-washing, and 'lower-value human capital': The psychological traps CEOs are falling into when they botch their AI messaging

Is there a right way for CEOs to communicate AI-related layoffs? We certainly know there’s a wrong way.

Standard Chartered CEO Bill Winters proved that last week when he said the London-based bank would replace “lower-value human capital” with artificial intelligence. The dismissive language triggered outrage from the public, condemnation from unions, and questions from regulators about the extent of potential job cuts. Winters spent several days trying to clean up the mess he’d created, but his attempt at an apology came across to many as weak.

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