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Alex Zarifis, Lecturer in Information Systems, University of Southampton

Books that shook the business world: Wikinomics by Dan Tapscott and Anthony D. Williams

Wikinomics was a book of the year for The Economist and Financial Times. Atlantic Books

I have a confession to make. Despite being an academic, I do not actually read many books. In truth, I don’t often find books about what I like. My interest is on how the latest technologies affect business, and this topic is usually covered better by research articles and the press.

In the days when I was a student and money was tight, I was even less likely to buy books. But one exception was Wikinomics: How Mass Collaboration Changes Everything (2006). Written by Canadian tech thinkers Dan Tapscott and Anthony D. Williams, it captured my interest in how new innovations can change our personal and professional lives – and how exciting this change can be. Clearly I was by no means the only one that felt this way, as the book became a tremendous success.

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