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Margaret Heffernan, Professor, Management Strategy & Organisation, University of Bath

Books That Shook the Business World: Good to Great by Jim Collins

Not good or great, but an unfortunate way of looking at leadership. Penguin/Random House Business, CC BY

As important as what to read is what not to read. So instead of recommending a book on leadership or management (these categories get very confused), I want to suggest that nobody read the ostensible classic, Jim Collins’s Good To Great, first published in 2001 and a steady bestseller ever since.

What’s wrong with this book? Let me count the ways. For me, its first flaw lies in its language. Collins is forever talking about his “lab”, with the implication that management is a science that can be studied with every bit as much rigour as, say, chemistry or physics.

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