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Kritika Sarmah

Booking Holdings Stock Outlook: Is Wall Street Bullish or Bearish?

Booking Holdings Booking BKNG

Valued at $151.2 billion by market cap, Booking Holdings Inc. (BKNG) is one of the world’s largest online travel companies, operating major brands like Booking.com, Priceline, Agoda, Kayak, Rentalcars.com, and OpenTable. The Connecticut-based company connects travelers with accommodations, flights, rental cars, dining, and activities worldwide.

Shares of this leading provider of online travel and related services have trailed the broader market over the past year. BKNG has dipped 8.6% over this time frame, while the broader S&P 500 Index ($SPX) has rallied nearly 10.5%. In 2025, BKNG stock is down 7.8%, surpassing SPX’s 11.2% rise on a YTD basis.

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