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Sohini Mondal

Booking Holdings Stock: Is Wall Street Bullish or Bearish?

Booking Holdings Booking BKNG

With a market cap of $160.6 billion, Booking Holdings Inc. (BKNG) is a global leader in online travel and travel-related services, supporting consumers and partners throughout the entire travel journey across more than 220 countries and territories. Its portfolio of platforms, including Booking.com, Priceline, Agoda, KAYAK, and OpenTable, leverages advanced AI, machine learning, and other technologies to simplify and personalize the travel experience.

Shares of the online travel agency have underperformed the broader market over the past 52 weeks. BKNG stock has decreased 6.3% over this time frame, while the broader S&P 500 Index ($SPX) has rallied 18.7%. Moreover, shares of the company are down marginally on a YTD basis, compared to SPX’s 12.2% gain.

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