Before they became synonymous with downtown cool, the Velvet Underground played a multi-band bill at a suburban New Jersey high school in 1965. Parents and kids in the crowd were repelled by the “screeching urge of sound” from Lou Reed and his bandmates, a local reviewer wrote, and retreated in horror after their second song, “Heroin.”
The Velvet Underground soon found a more appreciative audience when artist Andy Warhol spotted them and set them up at the Factory, his Manhattan studio-and-happening space. But wide success and fame eluded the Velvet Underground during their fractious run. They became lionized as edgy musical groundbreakers later on — reversing the stereotypical rock band success story by breaking up and then conquering the world.
