Back in February, with Super Bowl LVII only days away, Eagles owner Jeffrey Lurie reclined in an oversize chair inside the offensive line meeting room of a conference rival. A knowing smile spread wide across his face, and his eyes danced at the possibilities on the horizons near and far.
Before and after Philadelphia conducted one of its final practices at the headquarters of the Cardinals in Glendale, Ariz., Lurie attempted to explain how the Eagles arrived at that point in the franchise’s decorated history. It began with the philosophy he shared, developed, tweaked and followed with his general manager, Howie Roseman. And that philosophy started a choice that might sound simple—to take risks that make sense, regardless of perception—but rarely is easy. Most NFL franchises say they embrace this ethos. But only a handful of teams, such as the Eagles, truly do.
Photo Illustration by Dan Larkin; Mitchell Leff/Getty Images (Hurts); Katelyn Mulcahy/Getty Images (Lombardi Trophy)