Fast fashion brand Boohoo launched a new performance plan for its senior management team, after determining its previous targets were so hard to reach that the existing plan had “little or no value”.
Shares in Boohoo - whose celebrity ambassadors include Jack Grealish, Molly-Mae Hague and Kourtney Kardashian Barker - have halved in value in the last year, opening at 45.6p today, and are down 88.5% since June 2020.
