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Evening Standard
Evening Standard
Business
Jonathan Prynn

Boohoo renames itself Debenhams in major revival of former department store brand

Debenhams Boohoo William Clark Debenhams Group Plt
Boohoo bought the Debenhams brand from administrators for £55 million in 2021 - (PA Wire)

Online fashion retailer Boohoo is renaming itself Debenhams in a major revival of one of Britain’s oldest and best known retail names.

Boohoo bought the 247 year old former department store chain out of administration for £55 million in 2021 after it collapsed during the pandemic and kept it trading as an online only retailer. All the stores, including the Oxford Street flagship, were shut down.

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