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Daily Mirror
Daily Mirror
World
Fiona Leishman

Boohoo pay out millions after giving customers fake ‘discounts’ on PrettyLittleThing

Boohoo PrettyLittleThing BoohooMAN United States

Online fashion giant Boohoo has agreed to pay a whopping $197 million to settle a case alleging they advertised using fake discounts on their sites.

Prices on PrettyLittleThing, NastyGal and boohooMAN had been artificially inflated a class action lawsuit in the US claimed. The court filing claimed that the brands wouldn't actually have sold the clothing at the original price on its US website and shoppers seeing discounted prices would believe they were getting a great deal.

A class action lawsuit was filed against the company in May 2020, which claimed that Boohoo brands advertised "fake and inflated comparison reference prices to deceive customers into a false belief that the sale price is a deeply discounted bargain price."

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