Boohoo has announced Kourtney Kardashian Barker as its newest ambassador with a focus on sustainability.
The Manchester-headquartered fashion giant has said the entertainment personality and the CEO and founder of Poosh will release two collections that have been created "in tandem with a journey of investigation into opportunities for creating a more sustainable fashion future".
The news comes after it was announced in July that eco-friendly and sustainability claims made by ASOS, Boohoo and George at Asda are to be investigated by the Competition and Markets Authority (CMA).
