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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Boohoo fined €2.3m by French watchdog over deceptive discounts

An illustration with a mobile phone and laptop shows the website of online fashion group Boohoo
The French fine follows a settlement in a $100m US lawsuit in which fake promotions were allegedly used to mislead shoppers. Photograph: Justin Tallis/AFP/Getty

The British online fashion seller Boohoo has been fined €2.3m (£2m) by France’s consumer watchdog ⁠for deceptive ⁠practices ​such as offering fake discounts.

The Manchester-based firm, whose parent company renamed itself Debenhams Group last year, was found to have exaggerated the discounts it was offering, giving shoppers a false impression ⁠of the savings they were making, ​according to the directorate-general for competition, ‌consumer affairs and ‌fraud control.

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