The Boohoo chief executive is in line for a £1.3million bonus if he meets new targets.
Boohoo, which owns brands like Debenhams , Dorothy Perkins, BoohooMAN, Karen Millen, Nasty Gal, PrettyLittleThing, Oasis and Burton , is headed up by John Lyttle.
Lyttle could get a bonus worth £1.3million, or 200% of his £652,000 salary, according to Business Live .
The Boohoo boss would get the bumper payment in 2025 if he meets a number of targets over the next few years.
The Manchester-headquartered group has unveiled a new long-term incentive plan (LTIP) in its annual report.
This would see Lyttle benefit if Boohoo hits revenue and earnings targets.
However, the group's share price is currently hovering at around 80p after falling from £3.19 last May.
Boohoo's share price has never been higher than the £4.12 it achieved in June 2020.
Lyttle would also gain £50million if the company's stock market value increases to £5.6bn by 2024.
The Boohoo boss will also get a 3% salary boost ths year, as will all Boohoo workers and chairman Mahmud Kamani, executive director Carol Kane and chief financial officer Neil Catto.
Boohoo's annual report said: "We have also decided that the bonus opportunity for John Lyttle will increase to 200% of salary, to ensure he has a market-competitive overall remuneration package and to align his incentive opportunity with that of the founder directors.
"A bonus limit at this level is also considered to reflect more accurately his responsibilities and contribution as group CEO."
Boohoo has said it plans to invest £50million in the UK over the next five years, creating 5,000 jobs .
The company, which has seen its sales rocket throughout the pandemic, said the investment reflected the need to meet growing demand.
The Manchester-based fashion giant, which sells clothing, shoes, accessories and beauty products aimed at 16 to 40-year olds, has expanded rapidly since launching in 2006 and now trades from 13 brands.
The group said that to meet growing demand it planned to secure additional warehouse space and invest in technology to help its operations become more efficient.
The group's rapid growth has not been without criticism.
Last September Boohoo accepted all the recommendations of an independent review that found major failings in its supply chain in England after newspaper allegations about unacceptable working conditions and low pay in factories in Leicester.
The report found workers at one of its supplier factories in Leicester were working for just £3.50 an hour - a fraction of the minimum wage.
The group has pledged to fix the problems with its 'Agenda for Change' programme.
