Bonnie Blue has made millions of pounds by having sex with thousands of men. I suppose that last part isn’t particularly unusual for a sex worker; it’s basically the job description. But Blue has reached an unusual level of fame for the profession through grotesque stunts such as having sex with 1,057 men in 12 hours and preying on young men with “barely legal” content and university “bang bus” tours. She’s notorious enough that she was the subject of a Channel 4 documentary last year.
In short, Blue (real name: Tia Billinger), possesses two of the most important qualities for financial success in the modern world: shamelessness and a keen understanding that you’ve often got to go to extremes to cut through in today’s attention economy. She is exploiting the idea that it is profitable to “enrage to engage”: the business model baked into every social media algorithm.
